ASOS Offers Fur Free Guidelines


Faking it is one of the hottest trends in Fashion.  

Karl Lagerfeld showed the fashion fabulous that high end designers could design ultra-chic pieces from faux fur back in 2010 when he based Chanel’s entire Fall 2010 collection around fake fur.

Fashion icons as diverse as Michele Obama, Carla Bruni-Sarkozy and Lady Gaga have all publicly sworn off fur. Designers such as Stella McCartney, Calvin Klein, Vivienne Westwood and Ralph Lauren  refuse to use real fur in their collections.

ASOS  (one of my fav e-retailers)  has launched a campaign to help vegan/eco-conscious fashionistas ensure that the faux fur they buy is 100% faux.

As a member of The Fur Free Retailer Program – an international initiative giving consumers around the world accurate information about a retailer’s fur policy- ASOS has pledged never to sell items made with real fur.

There is an ongoing debate in the fashion world over whether the faux fur used by designers is really ALL faux, so ASOS developed this handy guide to promote ethical consumerism and provide shoppers with the right tools to make an informed choice when shopping.

Go Faux!


ASOS firmly believes that animals should not suffer in the name of fashion or cosmetics and that consumers should have the choice to make ethical and sustainable purchases while still remaining chic and fashion forward.

Check out ASOS Marketplace’s Animal Welfare Policy

Click to shop some of my Top Picks in Faux Fur from ASOS




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1 Comment

  1. I absolutely love this post! Thank you for creating this post. It helps to show those who don’t think vegan and cruelty free can be achieved fashionably, but you prove this effortlessly. I am from CA and am always searching for products and clothes that are ethically produced. I recently came across this brand
    Check this out! They are fully committed to creating vegan and cruelty free fashions. I look forward to all your future posts!

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