Avengers and Adidas Team Up


The latest film in the MARVEL franchise, Avenger’s Age of Ultron opens in theaters May 1 and I got a sneak peek earlier this week.

I’ll describe it in two words without any spoilers: ACTION PACKED!  You don’t want to miss this one!

“This sequel to the smash-hit comic-book epic The Avengers finds the iconic superhero team dealing with a threat of their own making: a sentient robot called Ultron (voice of James Spader), who was originally designed as part of a peacekeeping program. Since the events of the last film, Captain America (Chris Evans), Iron Man (Robert Downey Jr.), the Hulk (Mark Ruffalo), Thor (Chris Hemsworth), Hawkeye (Jeremy Renner), and Black Widow (Scarlett Johansson) have been working to take down various cells of a secret society of villains known as HYDRA. Their zeal to make the world a better, safer place inspires Tony Stark, genius billionaire and alter ego of Iron Man, to create Ultron in order to respond to additional threats that the Avengers aren’t able to handle. Ultron, unfortunately, takes this directive way too seriously — he believes that world peace can only be achieved by exterminating humanity, and he’ll stop at nothing to accomplish this goal. The battle between the Avengers and Ultron is further complicated by the appearance of superpowered siblings Quicksilver (Aaron Taylor-Johnson) and Scarlet Witch (Elizabeth Olsen), who ally themselves with the homicidal android. Samuel L. Jackson and Cobie Smulders co-star as, respectively, S.H.I.E.L.D. operatives Nick Fury and Maria Hill. Joss Whedon, writer and director of the previous Avengers movie, returns in both capacities here.”

I am a MAJOR Sci-fi/comic book geek AND I obviously have a fashion obsession so when the two meet for me there could be nothing better.

This season Marvel is teaming up with Adidas for a line of new, superhero-inspired sneakers for kids and adults to coincide with the film.


Straight off the silver (ah-hum) screen, the collection which launches May 1 the same day the Avengers Age of Ultron opens in theaters features a pair of Quicksilver kicks (which are actually featured in the film) to celebrate the introduction of the new character, as well as designs inspired by Hulk, Iron Man and Captain America, sadly no Black Widow sneaker ladies..sad face.


Known for his speed and quickness Quicksilver was the perfect character to feature the new Adidas Adizero Prime BOOST sneaker.

“Adidas BOOST is a breakthrough technology that provides the highest Energy Return of any foam cushioning in the running industry. Along with BOOST foam cushioning, adidas adizero Prime BOOST upper consists of adidas Primeknit, a digital knitting technology using the latest engineering methods to develop an upper that is lightweight and fits like a second layer of skin, providing added performance benefits. Each section of the adidas Primeknit upper is carefully engineered to provide a precision fit for a secure, comfortable run.”


(above: Quicksilver- Aaron Taylor-Johnson- wearing Adidas Adizero Prime Boost in the film)

The Quicksilver Adizero Prime Boost sneakers sport a modern silver and grey design with green detailing and a silver Avengers logo on the heel.  Comfortable and stylish they are sure to BOOST your athletic look whether you are out for a run or watching the entire MARVEL UNIVERSE franchise on NETFLIX.


The Marvel Avengers Adidas Adizero Prime Boost will be availabile starting May 1 at select Adidas locations nationwide and at adidas.com/us

Avengers Age of Ultron opens in theaters May 1, 2015.

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