For 27 year old beauty industry phenom Edward Bess when it comes to cosmetics less really is more.

His beauty philosophy stems from the idea that makeup should be done not over-done, a fresh concept an industry surrounded by a “more is more” mentality.

Bess broke new ground by focusing on simple, elegant and timeless beauty that  brings out a woman’s best rather than makes her over.

Bess launched his premier “Lip Wardrobe” collection, which instantly became a celebrity-cult favorite,  in 2006.  Made up of 10 lipsticks and 5 glosses assembled together in a sleek lacquer box, the collection focused on lip colors that flattered all women, everything one would  need from nude to red, colors that would never go out of style.

Edward’s name has been on the lips of some of the most famous women in the world, known for rich beautiful pigments, perfect texture, easy application, superb lasting power and light sweet fig scent, Bess’ lip color is at the top of the must-have list of beauty addicts worldwide.

Don’t believe me?  Just Google it,  you’ll come up with over 150,000 results of reviews and blog posts about his fabulously hydrating lip color.

I am not only in love with the medium coverage his lip color delivers but also the way it glides on effortlessly and keeps your lips hydrated!

This holiday season get ready to pucker up like a beauty expert in the latest from Edward Bess: Edward’s Best 8 Color Lipstick Palette packaged in  iconic lacquered Bess style, the limited edition palette includes six of Edwards classic shades (Nude Lotus, Pure Impulse, Rose Demure, Tender Love, Deep Lust and Midnight Bloom) and two new ones (Candid Affair and Jasmine Blossom).

At only $75 for the ENTIRE palette and lip brush it’s the perfect way to find your favorite Bess shade.  I have a super-crush on Midnight Bloom.

Available at Neiman Marcus and NeimanMarcus.com

top row: Nude Lotus, Pure Impulse, Rose Demure and Tender Love

bottom row: Candid Affair, Jasmine Blossom, Deep Lust and Midnight Bloom