Express Partners with Miss America

This year fashion retailer Express is the official sponsor of the 2012 Miss America Program.  The year long partnership kicks off this week with pageant events and fashion shows wrapping up on January 14 at 8pm EST with the live ABC broadcast of the 2012 Miss America Pageant from the Planet Hollywood Casino Resort in Las Vegas.  Miss America 2012 will wear Express exclusively throughout her rein.

Miss America has always been committed to scholarship and service while doing so with incredible personal style and self-expression, ideals that speak to girls and young women alike,” said Mary Landaverde, Director of Licensing for Miss America Properties. “Express recognizes these shared values, and serves as a natural partner with us, in reaching today’s contemporary young woman.

Last night I was invited to attend an exclusive event at Express Fashion Show Mall where I and a select group of fashionable ladies met with Jennifer Bayley, Public Relations Manager of Express to learn about the partnership with Miss America and discuss Spring trends.

Express’ hottest trend of the season is their HUGE selection of colored denim.  With more color choices than a pack of Skittles you are sure to find the denim color of your dreams!

Floral prints are another big  trend for Spring/Summer 2012. This year the prints are more of the jungle than garden variety.  Jennifer suggests layering sheer floral tops over an ombre sparkly tank  for a chic summer shimmer.

Show-stopping color trends for Spring include Tangerine Tango and Cobalt Blue.

After our trend preview we were escorted over to the main stage at Fashion Show Mall to watch the 2012 Miss America contestants model a glittering array of Express evening and party dresses.


Be sure to watch the exciting events unfold on January 14 at 8pm EST with the live ABC broadcast of the 2012 Miss America Pageant from the Planet Hollywood Casino Resort in Las Vegas as Miss America 2012 is crowned.

This week one lucky winner will receive 2 tickets to the 2012 Miss America Pageant on January 14 at the Planet Hollywood Casino Resort in Las Vegas.

To Enter:

First if you haven’t already subscribe to this blog. (you can subscribe VIA EMAIL at the top right of sidebar)

Next leave a comment on this post between Sunday Jan. 8 and Wed. Jan. 11 telling me which state you are cheering for to become Miss America 2012.

Good Luck and Thanks for reading.

For additional entries use the buttons below to “share” on Facebook and Twitter.

Last week’s lucky winner is Cabigirl!  Congrats!


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  1. Did you see the article on Miss South Carolina in yesterday’s Review Journal. She lost 135 pounds. Now, that is inspirational! She’s a winner already! It would be nice to have our Miss Nevada snag the crown, and am looking forward to more publicity. I do know she can be gracious. Express quickly dressed Miss Nevada, when she showed up in the same black dress as a Miss from another state. She could have refused to change! (Thank you, Express, for being quick and nimble on the spot!) Having watched the pageant with dreamy eyes as a child and personally participated in a pageant feeding the State level myself, I’d like to attend the Miss America Pageant!

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