For the first time in over three years, Pantone the color experts have released a new color and it will have you clapping along because it’s happy!
Inspired by the Minions from Universal Pictures and Illumination Entertainment’s Despicable Me global film franchise, including the upcoming prequel Minions, PANTONE Minion Yellow is an illuminating, energetic, friendly and fun-loving yellow shade that immediately calls out to you.
“Just as the sun’s rays enliven us, PANTONE Minion Yellow is a color that heightens awareness and creates clarity, lighting the way to the intelligence, originality and the resourcefulness of an open mind – this is the color of hope, joy and optimism,” said Leatrice Eiseman, Executive Director, Pantone Color Institute.
The color partnership is the brainchild of celebrity and trendmaker Pharrell Williams, who not only helped create the music for the Despicable Me franchise but also knows how to create a buzz worthy trend- hello short suits and Dudley Do Right Gallon hats.
“Pantone worked closely with the animation team at Illumination Entertainment to review the existing color range and to identify the most pure representation of the Minions’ iconic yellow color. The resulting PANTONE Minion Yellow is a custom color designed to represent the sweet and subversive characters. An extroverted hue, it projects playfulness and warmth and is suggestive of intellectual curiosity and enlightenment.”
Minion Yellow was adopted pretty much immediately by children’s wear brands and is making a statement in the adult fashion and beauty world as well.
Here are a few of my Favorite Minion Yellow Pieces:
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Minions opens in theaters on July 10th, 2015.