If you haven’t heard of the ultimate London cult line, POP Beauty, it’s time to put on your 3D glasses and get acquainted.

With eye catching packaging, unique bold hues, problem solving concepts, innovative formulas and products that truly perform POP Beauty has quickly become a must-have of celebs, bloggers and makeup junkies worldwide.

Originally inspired by London’s POP culture scene (movies, music, TV, fashion, art, and beauty) Pop Beauty is about embracing one’s individuality and creativity. The name POP is also a makeup artist term; to make your eyes, lips, or skin POP!

And BONUS POP Beauty contains NO CHEMICAL NASTIES!  All of their products are Paraben free and never tested on animals.

 

I have been test driving three of POP Beauty’s newest launches: Permanent Pout in Rouge Red, Pow Wow Powder in Rockin’ Rouge and Bright Up Your Life in Naturally Bare.

Permanent Pout is pretty dang amazing.  It delivers fixed, full-coverage with a velvet, matte finish. The effect is similar to a lip stain but with more coverage, more control and without the mess.  Once you apply it you forget you are even wearing anything until you pass a window or a mirror hours later and see how AWESOME this extremely long-wearing, fully kiss-proof and fully happy hour proof lip paint is!  Available in 6 shades- Lasts all-day & all-night.

Pow Wow Powder in Rockin’ Rouge.  Each palette contains 4 complementary shades to mix and match for a seamless burst of colour. It applies silky smooth and is easy blend for a soft glow or build for a more vibrant cheek.  The top left and bottom right shades have a little shimmer which highlight the cheek beautifully.  Try layering a solid hue with a shimmer hue on top!

Bright Up Your Life Palettes are a POP Beauty classic.  Each contains a collection of POP Beauty signature shadows.  Intense colour teamed with silky texture blends flawlessly!  Everything you need for day to night from matte shades to highlighting iridescent shadows.  I LOVE the shade range in the Naturally Bare palette: gorgeous creams, soft yellow-browns, golden browns, taupes and a rich perfect for a smokey eye espresso!

I have a big surprise for you.

After seeing how AMAZEBALLS POP Beauty is you are probably wondering how much it costs.

Guess what……..

POP Beauty is a mid-range drugstore beauty brand!  You can find them at Walgreens, Rite-Aid and other drugstores with prices ranging from $6 for lip color to $24 for the 10-piece eyeshadow palettes!  You heard me!  A Drugstore beauty brand that has great packaging, fantastic quality products, vibrant hues, is paraben free, doesn’t test on animals and a price-point you can’t argue with!

Want to get your hands on some POP Beauty?  click below to SHOP: