SPANX Sara Blakely on her Jiggle Free Mission


As if you weren’t excited enough about the opening of SPANX first West Coast Location on September 5th here in Fabulous Las Vegas (I have been counting the hours to get my hands on Bra-llelujah Bras in EVERY COLOR!)  I decided to stir the proverbial excitement pot a little more and get you uber-excited by chatting with the creative powerhouse behind SPANX, Sara Blakely to find out more about her Jiggle Free Mission.

Q: You have built an empire on shaping women’s bodies- and now even mens!  What inspired you to begin this journey?

SB: I was inspired by my own butt! I was getting ready for a party when I realized I didn’t have the right undergarment to wear under white pants to hide cellulite and look blemish free. I grabbed a pair of control top pantyhose, scissors and cut off the feet.  That was it!


Q: How did you come up with the name “SPANX”?

SB: I knew I wanted something bold and funny—something completely different. Spanx came to me while I was driving one day, it was edgy, fun, extremely catchy, and for a moment it makes your mind wander.


Q: What is your best advice to a women when shopping for shapewear?

SB: Ask questions! Our store is very approachable. We call our associates the Transformation Team because they are experts on everything we offer, but also on women’s bodies. Customers come in with a picture of a dress, or tell us about an upcoming event, and our team can advise on fit, compression level, what to wear under certain fabrics and silhouettes, etc.


Q: Why is shapewear important?

SB: I like to say that shapewear is the canvas and your clothing is the painting. Without a good canvas as the foundation, you’re missing a key piece to a great looking outfit.


Q: Who should wear it?

SB: Everyone can benefit from shapewear, and we provide different levels of slimming and a wide variety of products to meet the specific needs of each person for everyday wear and special occasion dressing.


Q: When should they wear it?

SB: People think of Spanx as the go-to for special occasion dressing, but I like tell our customers to make every day Spanx worthy! We have a full range of products that offer the perfect amount of smoothing no matter what you’re wearing or where you’re going.


Q: What is THE must-have piece of shapewear every woman should own?

SB: That’s a tough one! There are SO many great SPANX products to choose from that each have their own unique functions. If I had to choose, I would pick a high-waisted mid-thigh shaper like our Trust Your Thinstincts option. This will make you look incredible under a fitted dress, pants, a skirt—really anything!


(above:  SPANX Trust Your Thinstincts® Adjustable Strap Mid-Thigh Body)

Q: What is your favorite product in your line?

SB: That’s like asking someone which child is the favorite! But I wear my Bra-llelujah every single day. It’s the most comfortable bra in the world! It has an all-hosiery back to eliminate back fat and hosiery straps—it really is most comfortable thing you can wear.


(above:  SPANX Bra-llelujah!® Soft Touch Underwire Contour)

Q: Why did you choose Las Vegas to open your first West Coast Boutique?

SB: Las Vegas has some of the best retail in the country, and as we expand our retail presence, it felt like a natural step for us.


Q: After the “Bridget Jones” Shapewear incident many women are afraid to wear Shapewear on a date- their mental picture is that is just isn’t sexy!  Can Shapewear be date friendly?

SB: Absolutely. With lace-trimmed smoothing teddies, curve hugging slips and even shaping bustiers, Spanx has date night covered! 



(above:  SPANX Lust Have Slimming Teddy)


Come out and celebrate the SPANX store opening with me Friday September 5th at Fashion Show Mall from 6-8pm!  

It will be a Jiggle Free Jubilee!

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