Hey athleisurewear fans! You, yeah you! I see you sipping your cold pressed juice in your leggings, sportsbra and hoodie on your way to Barre class. I have some exciting news that will have you sipping that green machine blend in red carpet style!
Athleisurewear (yes it’s a real word) is one of the BIGGEST growing facets of the retail market. The rise of athleisure has been part of an entire movement, one pegged to boutique fitness classes, organic eating, juice bars and the #FITSPO trend on Instagram.
Eat good and look good is the new mantra and fashionable athleisure pieces inspire you to do just that!
This week Tory Burch launched Tory Sport (Tory’s performance activewear line) at Barney’s New York! Tory Burch Sport has been around for about a year but was previously only available online and at a stand alone store in New York.
Tory Sport is now available at Barneys.com and eight Barneys’ locations across the country, including Madison Avenue and Downtown in New York City, Beverly Hills and The Grove in Los Angeles, Seattle, San Francisco, Chicago, and right here in Las Vegas. whoot whoot!
The collection has a Royal Tenenbaum’s-inspired retro-freshness. Bright bursts of colors, graphic prints and color-blocking with a balance of high-tech fabrics, classic design and a seventies sensibility. The range encompasses pieces for running, studio, tennis, swim, ski, golf and “coming & going” ie piece you can wear to and from. The tennis collection is so good it makes we want to pick up a racket!
Tory Sport isn’t just another pretty face it’s also power packed. Engineered using innovative high-performance fabrics with lasting power:
- LYCRA® fibers – Two different LYCRA® brands are used in the collection. LYCRA® fiber provides stretch, comfort and durability to garments, while LYCRA®XTRA LIFE is an essential element in the Tory Sport swimwear line. It is engineered to stand up to washing, chlorine, heat and sunscreen, which makes swimsuits more durable.
- COOLMAX® technology– Tory Sport integrates three different performance levels into its tank tops, polos and more. All are engineered to transfer moisture away from the skin to the surface of the fabric where it dries quickly. This helps to keep women more comfortable if they are running around town — or running a marathon.
- TACTEL® fiber – A dynamic, high-quality nylon specialty fiber that is used to create soft, supplely smooth, breathable and lightweight garments for Tory Sport. You will find it in leggings, shorts, as well as tank, cami and sport bras.
- SUPPLEX® fabric – Gives Tory Sport leggings the look and feel of cotton with the performance benefits of modern fiber technology including breathability, quick drying, color and shape retention.
Barneys will carry a wide assortment of the Tory Sport collection, which encompasses clothing, bags, shoes and accessories for Running, Studio, Tennis, Swim, Golf as well as Coming & Going.
Click below to SHOP some of my favorite Tory Sport pieces: