When Sheet Masks

When Sheet Masks

Sheets masks are one of my beauty obsessions.

Originating in Korea, sheet masks are cloth, paper, fiber or fermented coconut juice bio-cellulose (bacterial cellulose) saturated in a solution similar to a serum chock-full of moisturizing ingredients.

They’re an easy and relaxing way to quench your skin and give it that extra boost.  While most masks brands have one goal in mind, like delivering hydration or brightening, one brand stands out for addressing our skins many different needs.

WHEN was created by a Korean healthcare specialist who wanted to bring the high-quality sensitive skincare treatments from dermatologist clinics and spas to fit the busy lifestyles of modern women who may not have the ‘time’ to afford such luxuries.

Made from from fermented coconut juice (a.k.a. bacterial cellulose) which boasts high purity, strength, moldability, adhesion and increased water holding ability.  Their all-natural bio-cellulose sheets can hold essence 100x its weight – that’s 10x more than fabric or paper mask sheet!  Due to their close contact with the skin, they effectively deliver nutrients by first trapping the formula, and then forcing it to absorb and seal in moisture.

All When masks contain hyaluronic acid and ginseng extracts to help keep skin moisturized and healthy.

When’s sheet masks are vegan and gluten-free. They’re also contain NO parabens, sulfates, and triclosan.

The sheet mask range includes 5 masks that are formulated to achieve different results for different occasions – from dehydrated skin  to dull skin and everything in between.

Each mask comes individually packaged, which keeps them fresh and makes them great for travel!

  • When 10PM – When your skin feels tired and worn
  • When Glamour Base -When you want your makeup to look great and to last longer, prepare your skin with When Glamour Base for smooth and supple looking skin
  • When Travelmate – When you are on the road, take along When Travelmate to help refresh your skin from hours in the sun, wind and dry air.
  • When Snow Magic – When you want clear and brighter looking skin, put on When Snow Magic to help your skin find its radiance and charm.
  • When The Last Choice – When your skin needs that extra glass of water, quench the thirst with When The Last Choice.
  • When Special Package- WHEN YOU WANT ALL FIVE!!

BrandBacker sent me the When Special Package to review.

Always down for a good beauty treatment and since I live in the dry dehydrated Las Vegas desert.  The second the box arrived I paused my Netflix, washed off my makeup and took When the Last Choice for a test drive.

When Sheet Mask

Dripping with goodness- seriously these masks are packed with “essence”- they have a soft, jelly like texture that feels cooling, hydrating and oh so refreshing on the skin.

I found them much easier to peel from the packaging than other sheet masks I have tried in the past.

They mold easily to the face so that once on, you can walk about the house, watch tv or perform any other upright task with ease.  After 30 minutes of resuming my Netflix binge, I removed the mask and my skin felt ultra hydrated, quenched and youthful.  A great easy skin pick me up.

Pro Tip:  Don’t let that “essence” go to waste.  If you have any excess essence after applying the mask, and you will, rub it on your hands and decolletage.   

When Sheet Mask

When Masks are Available at WhenMask.com

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32 Comments

  1. These look so fun to try out!!! I’ve seen some of these at my local store but now I will definitely pick some up!

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