Ah jeans, the never ending hunt for the perfect pair.
Sure, you want them to fit well in all the right places and land a decent price point but have you considered what jeans are the best choice for the environment?
The fashion industry is one of the biggest offers to damaging our lovely Mother Earth. Both the consumption and production of garments creates environmental issues including pollution, landfill waste, and excessive water usage, with denim ranking as one of the top offenders.
Yes denim can be a dirty business.
I’m not saying you have to stop wearing jeans, I mean come on they are a timeless wardrobe staple. But, there is a way you can shop SMARTER by opting for jeans made from TENCEL.
What is TENCEL?
TENCEL™ is a brand name for a set of fibers called lyocell and modal. Its fibers are among the best environmentally friendly fibers around and a green alternative for your closet staples because it’s made from trees. Yep, trees! Plus it’s super soft, extra comfy, maintains breathability and allows for easy movement. And since the fabric naturally absorbs and then releases excess moisture, it even helps ward off nasty bacteria — making your skin feels fresher throughout the day.
This sustainable material is biodegradable because it’s manufactured in a way that allows it to eventually return to nature, reducing the amount of textile waste that gets tossed in a landfill.
TENCEL/Lyocell is made by dissolving wood pulp and mixing it with a wet solvent. The mixture is dried by a spinning process and is then formed into thread. Once the thread is treated, it can be spun into yarn or cloth. The fibers are certified as compostable and biodegradable. As a result, they will eventually revert back to nature.
By combining these sustainable fibers with upcycled cotton to create denim and using significantly less water throughout the dyeing stage, it’s fair to say that TENCEL jeans are the super product of a process that’s eco-friendly from start to finish.
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