Men’s grooming is one of the fastest growing segments in the beauty industry. Talking to the guys I know just about every single one uses some kind of grooming product that is specifically designed for men.
A few years ago it was pretty common to hear that a guy was secretly borrowing his wife’s facial cleanser although he would never go out and buy it himself because it was too “girly”.
The cosmetic industry saw this huge gap in the market and recently have stepped up to the plate- designing grooming products exclusively for men.
Dubbing these lines Grooming Products instead of makeup or cosmetics, designing products that work for problems men specifically experience, packaging that is masculine and product names like “sucker punch” “urban camo” and “facial fuel” all make purchasing grooming products a much more enticing proposal for the average joe.
According to the Los Angeles Times “Retailers such as Nordstrom andMacy’s are devoting more shelf space to these products, and many are creating separate sections dedicated solely to men.
Cosmetics chain Ulta rolled out in-store boutiques called the Men’s Shop. CVS Pharmacy has created Guy Aisles in its stores devoted to men’s products. Macy’s last week opened a Men’s Grooming Zone in San Francisco with a barber, flat-screen TV, the sports pages and free Wi-Fi.”
I recently discovered Menaji – skincare for the confident man- created by celebrity makeup artist Michele Probst.
Mënaji products were formulated with the expertise of Michele and a team of dermatologists and chemists to focus on and enhance the natural healing properties of men’s skin. “Healthy skin looks best,” Probst says. “So, put your best looking face forward with Mënaji Skincare’s all natural, undetectable products.” The face is the first thing you look at, so take it seriously.
Michele sent me their best selling 911 Eye Gel to try- well for my husband to try- but I have had a crazy 3 weeks of fashion shoots. Working 15-18 hours a day I have been exhausted. Michele told me that the 911 Eye Gel is meant to be kept in the fridge and used cold. When it arrived I popped it in the fridge and headed off to my shoot. The next day in the wee hours of the morning I was brewing up a coffee, with swollen puffy eyes.
I went to the fridge for some cream and saw the 911 Eye Gel there. I thought “well if its good enough for a guy’s puffy eyes lets see what it can do for the two giant pieces of luggage I’m carrying on my face right now”!
Holy Crap! This stuff is amazing. First you feel a cool sensation- as if you had put on an eye mask. Then you feel it slightly tightening the skin around your eyes. In about 15-20 minutes it is visibly noticeable- fine lines have disappeared and any discoloration under the eye has faded, leaving your eyes looking bright and alert!
Michele says the all natural ingredients of chamomile, aloe, eye bright and wheat protein make the perfect remedy for ”puffy eyes, dark circle, allergies, hangover, long flights, sunburn, just having a bad day, fight with your in-laws, or when you pissed off your neighbor. ”
I would recommend the 911 Eye Gel to everyone! Its a mini-vacay for the eyes! Just don’t let your husband catch you using his products- they get pretty possessive of them.
Check out some of the other AMAZING products Menaji has for men below. ATTENTION GUYS: their anti-shine powder and Urban Camo Concealer are da’ bomb and since they are designed for High definition, no one will ever know you are wearing anything! Click to shop!
This week is for the boys!
1 lucky winner will receive a 911 eye Gel, an HDPV “medium” Anti-shine and a Lip Agent from Menaji.
Then, leave a comment on this post- between August 19 and August 25-telling me what beauty/cosmetics product you have secretly borrowed from your wife or girlfriend (if you are a lady what product your man has borrowed from you)
Good Luck and Thanks for Reading!
Last weeks lucky winner is Ree Racoma! Congrats!