I am sooooo excited to share this with you!
From November 19 to December 24th chic celeb fav customizable fashion brand Bow & Drape will be on-site at Nordstrom Las Vegas in Fashion Show with their patented machines allowing customers a rare hands-on access to one of the hottest – and sparkliest – lifestyle brands of the moment.
Yes you read that correctly! You can go in, design your own product, and leave with it the same day! A perfect one for me one for you gift this season!
The process is similar to how it works at the Apple store, customers can play around with products themselves and approach a specialist if they need help designing an item. You can design everything from hair clips and totes to t-shirts, beanies and Bow & Drapes iconic sweatshirts!
Using an iPad, the customer will order their design and Nordstrom staff will create the item for the customer same day. Customers can hang out in store or grab a coffee, and pick up their item after about an hour.
As Bow & Drape CEO Aubrie Pagano stated, “We are basically allowing adults to have some holiday play time. I like to think of it as a Build-A-Bear for fashion, where customers can make something one-of-a-kind for themselves or for a special someone. In the time it would take a customer to pick something off-the-rack, they can instead dream it up with Bow & Drape. That, to me, is the future of retail.”
The Bow & Drape station will be located at the first floor escalator well. Hours are same as Nordstrom store hours.
Nordstrom locations offering on-demand customization include Downtown Seattle, WA; San Francisco Centre, CA; Garden State Plaza, NJ; Fashion Show Las Vegas, NV; The Westchester White Plains, NY; and Town Center at Boca Raton, FL.