Butter Me Up: butter LONDON nail lacquer

I have never really been a “nail girl” until last year when I was introduced to a polish that I simply can’t do without ever again!  I am crazy for butter LONDON nail lacquer.

Every time-and I mean EVERYTIME- I wear a butter LONDON color someone stops me and asks what shade and brand it is.  Recently, on a photo-shoot, a celebrity was WOWed by the color on my nails and asked if I had it with me!  I pulled out my butter LONDON  “All Hail McQueen” and she quickly snatched it and began to paint her nails- then she coaxed me into giving it to her because she just couldn’t live without it!

(above: butter LONDON Dosh, Teddy Girl and Blagger)

butter LONDON was founded by She-Brit Sasha Muir.  On moving to the US she was shocked at the number of toxic ingredients in cosmetic products.  She saw the need for a new brand of  hand and nail-care products that combined high fashion and health, and set about building what is today, a premier British fashion brand.”

“London’s leading manicurist & nail trend spotter, Nonie Creme, joined butter LONDON and Sasha to help complete a complete range of hand and nail-care products without chemical nasties.”  All butter LONDON nail lacquers are 3 Free.

Each season butter LONDON is backstage at Fashion Week collaborating with top designers and developing custom nail lacquer on the spot!

I sat down with Nonie Creme to “file” out a bit about butter LONDON and the top nail tips and trends for Spring/Summer 2011.

Q: What is 3 Free and why is it important?

NC: 3 Free means that we have removed all the chemicals commonly used in nail lacquer that are toxic/carcinogenic- formaldehyde, toluene, and DBP.  butter LONDON lacquers are also Vegan and cruelty free.  It is simply unethical to knowingly use toxins in your products!  3 free formulations have come a long way in the past few years.  Our formulation is extremely high quality, and has more colour pigment, better wear, and less odor than other brands.

Q: What is the “IT” color for nails this Spring/Summer?

NC: The butter LONDON S/S 2011 palette was inspired by the many loose, “impressionist’ style prints that I saw on the catwalks from NYC to Paris.  New Lacquer shades include: Teddy Girl- a retro bubblegum pink, Dosh- metallic apple green, Lady Muck- soft powdery periwinkle blue, Blagger- cobalt blue, and Hen party-an opalescent overcoat.

Q: What are the hot style trends for nails this season?

NC: The half moon manicure that I created for Beauty.comat Vena Cava was a huge hit, and sparked a million imitators throughout the season.  Try it with a highly contrasting color for a a modern take.

(above: Nonie Creme’sVena Cava half moon manicure for Beauty.com)

Q: How should women determine the best length and shape for their nails?

NC: There is a formula that works pretty much on everyone: nails should be NO longer than 2mm past the tip of one’s finger, and ROUND in shape.  Square nails are simply not in fashion folks, sorry!

Q: How do you come up with so many amazing Fashion forward colors each season?

NC: Thank you!  I work directly with many fashion designers to crate custom nail colour for their shows at Fashion Week. I use what I learn there to stay ahead of the curve with fashion and colour trend, and it’s my mission to bring truly high fashion nail colours to the marketplace.

Q: Any insider tips for DIY lacquer lovers (those that can’t make it to a salon every week) on giving themselves a great manicure?

NC: Top tip for painting- using your thumb, gently pull the skin away from each fingertip when painting, and apply a little lacquer to the end of every fingernail, wrapping the colour all the way around the underneath of the nail.  Then apply the rest of your shade as normal.  Let nails dry before applying a topcoat (ALWAYS use a top coat).  Your nails should last 1-3 days longer than normal!

 Visit the butter LONDON website to see the entire Spring/Summer collection and to find retail locations in your state  http://www.butterlondon.com/

butter LONDON wants you to have nails people talk about!  1 Lucky winner will receive a bottle of Dosh- Spring’s new “it” apple green color!



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Leave a comment on this post between Feb 6 and Feb 12 telling me your favorite butter LONDON shade .

-to view complete collection visit http://www.butterlondon.com/

Good Luck and Thanks for Reading!

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Last Weeks Lucky winner is Alisa McCoy.

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  1. Thanks for this blog Christie, these colors are wonderful! I would have to say I like the “I want candy” collection. The Cheeky Chops shade! I mean stressed spelled backwards is desserts….and I love candy! Have a great week!

  2. How can I pick just one color? I can’t! I love all of them. My mood changes so often, my color has to match. Such cool and unique colors. “Artful Dodger” is totally unique and fun. The teal makes me want to squeal! “MacBeth Coral” DOES make me want to do terrible things just looking at it! “Minger” is a great orange color. I love coral and orange in summer. They go with everything! “Muggins” is so soft and beautiful and “Teddy Girl” is the perfect pale pink – a true lady! And Last-ly but not least-ly, I love “Victorian”. It’s a smokin’ smoky light blue – nice not naughty… well maybe a little… in a Victorian way.
    I’m thrilled you turned me on to this brand, Christie!

  3. Butter LONDON was the brand that got me excited about nail polish as well. Come to Bed Red was the guilty party.

    I’m looking forward to trying all the Spring colors! 🙂

  4. I can’t express the love in my heart for British Racing Green. It’s so sophisticated and sexy without being obvious. Putting it on is like a dream, and the best part is that it’s vegan! It’s perfect!

  5. LOVE the green Dosh color (so does my little girl), but the Saucy Jack red is a close second! Found two retailers within a 20 minute drive from my house and didn’t realize my Seattle Airport has a Butter LONDON salon in concourse C… I’ll arrive early enough to visit them the next time I fly. Thanks for turning me on to this great vegan product 🙂

  6. LOVE the green Dosh color (so does my little girl), but the Saucy Jack red is a close second! Found two retailers within a 20 minute drive from my house and didn’t realize my Seattle Airport has a Butter LONDON salon in concourse C… I’ll arrive early enough to visit them the next time I fly. Thanks for turning me on to this great vegan product 🙂

  7. Sorry about the duplicate entries. Was trying to get my thumbnail picture to appear as mine and not a weird brain creature 😀 Guess I’ll have to ask The Blog Fairy (that’s how I found out about your site).

  8. My favorite shade is All Hail McQueen. It is the perfect shade for any occasion. Whether it be for work or going out on the town.

  9. Dosh is just lovely. I can’t wait to see it in person. I’m also very interested in Hen Party to see how it looks over other polishes.

  10. I can’t waity for No More Waity Katie to be released! It’s a greyish-bluish-purplish shade inspired by Kate Middleton and should be released just in time for the royal wedding.
    Thanks for posting this, Christie!

  11. I stumbled across your blog because I’m wanting to try Butter-trying to find out people’s fave shades. I was thinking yummy mummy but I don’t know. My 2 yo twins call nail polish ‘dosh’ so I hope to win some “Dosh”!

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